Hyundai vs. Tesla: Who Leads the EV Race in Asia?

Electric vehicle (EV) adoption is rapidly surging worldwide, driven by rising environmental awareness, government incentives and policies, technological advancements improving battery efficiency and extending driving ranges, and fluctuations in oil prices. According to the International Energy Agency’s (IEA) Global EV Outlook 2024 report, EV sales reached 14 million in 2023, up 35% year-over-year.

Last year, China accounted for around 60% of global EV sales, with Europe comprising 25% of EV sales, followed by the United States at 12%. Moreover, the total number of electric cars on the road surpassed 40 million by the end of 2023.

The EV market in Asia is well-poised to grow and evolve significantly, with two key players standing out: Tesla, Inc. (TSLA) and Hyundai Motor Company (HTMTF). As both EV makers vie for dominance in the region, their strategies, growth trajectories, and technological advancements are coming into sharper focus.

This article explores the current standings of TSLA and HYMTF in Asia, comparing their sales growth, technological innovations, and production capabilities to assess which is better positioned to lead the EV race.

Tesla: A Strong Comeback in China

Tesla's presence in Asia is most prominent in China, the world’s largest EV market. After grappling with competitive pressures from local automakers like BYD Company Limited (BYDDF) and the aftermath of the COVID-19 pandemic, TSLA seems to be on the road to recovery in this key EV market.

For the week ending September 15, Tesla witnessed 15,600 insurance registrations in China, according to CnEVPost. The EV maker sold 63,456 vehicles in China in August, the highest of the year, an increase of 37.3% from July. This resurgence in China follows a series of price cuts aimed at boosting demand, as well as the company’s investment in expanding Gigafactory Shanghai.

China remains pivotal for Tesla’s global strategy. With the Model 3 and Model Y leading sales, Tesla continues to build brand loyalty through technological superiority, its well-established Supercharger network, and a focus on in-house battery production. Tesla’s adoption of 4680 battery cells and Full-Self Driving (FSD) capabilities also give it an edge in autonomous driving features and range efficiency, crucial selling points in China’s tech-savvy EV market.

Beyond China, Tesla’s impact in other Asian markets, including Japan and South Korea, is growing as it expands its product offerings. Statista projects that Asia will see a considerable increase in revenue for Tesla (Passenger Cars), reaching $2 billion this year. Further, the market is estimated to grow at an annual rate of 7% from 2024 to 2028.

Hyundai: Building Momentum Across Asia

While TSLA has dominated headlines lately, HTMTF has been quietly building its EV presence in Asia with a robust pipeline of new models and strategic investments in technology. Hyundai's diverse portfolio caters to a wide range of consumer preferences, from the new ISNTR and KONA Electric compact SUV to the electrified streamliner IONIQ 6 and the high-performance IONIC 5 N.

Also, the company’s IONIQ 5 and IONIQ 6 models have gained significant traction, especially in South Korea. The company is also making inroads in Southeast Asia, which Tesla has yet to fully penetrate. Hyundai’s strength lies in its diversified approach to electrification. While expanding its battery electric vehicle (BEV) lineup, Hyundai is also developing hydrogen fuel cell vehicles, targeting markets where hydrogen infrastructure may play a future role.

Production capacity is another area in which Hyundai is making strides. The company has announced plans to increase production at its Ulsan plant in South Korea, the world’s single largest automobile plant, and made significant investments in EV infrastructure across Asia.

Comparing Sales Growth and Profits

Regarding the sheer sales numbers in Asia, Tesla continues to hold an advantage, particularly in China. However, Hyundai is steadily gaining ground, particularly in markets like South Korea and Southeast Asia, with a strong brand presence and an expanding EV lineup.

During the second quarter of 2024, TSLA produced nearly 411,000 vehicles and delivered around 444,000 vehicles. The company’s total revenues increased 2.3% year-over-year to $25.50 billion. Its gross profit was $4.58 billion, up marginally year-over-year. However, the EV maker reported a net income of $1.49 billion, or 0.42 per share, down 42.8% and 46.1% from the prior year’s quarter, respectively.

HTMTF’s sales rose 6.6% year-over-year to KRW45.02 trillion ($33.84 billion) for the second quarter that ended June 30, 2024. The company’s gross profit grew 9.4% from the year-ago value to KRW9.74 trillion ($7.32 billion). Its operating income was KRW4.28 trillion ($3.22 billion), a marginal increase year-over-year. Also, Hyundai posted a net income of KRW4.17 trillion ($3.13 billion), up 24.7% year-over-year.

Bottom Line

The EV race in Asia is heating up, with both Tesla and Hyundai having unique strengths. Both TSLA and HTMTF present attractive opportunities for investors, albeit with different risk-reward profiles. Tesla’s dominance in China and global market dominance, particularly in autonomous driving and battery technology, make it an attractive buy for those betting on continued growth in the world’s largest EV market.

Meanwhile, Hyundai’s expanding EV product pipeline, growing presence in key Asian markets, and diversified electrification strategy, including both BEVs and hydrogen fuel cell vehicles, make it a compelling option for investors seeking long-term growth with a balanced approach.

Legal Battles Could Affect Amazon's Bottom Line & What It Means for Investors

Amazon.com, Inc. (AMZN), a global e-commerce giant, is navigating significant legal challenges that could impact its financial health and stock price. Earlier this month, more than 15,000 drivers contracted with Amazon Flex filed arbitration claims against the company, alleging their job positions were misclassified.

Lawyers representing the case confirm that the delivery drivers believe Amazon incorrectly classified them as independent contractors instead of employees. By classifying these drivers as independent contractors, AMZN has avoided the extra wages, benefits, overtime pay, and reimbursement for expenses they would be entitled to as full-time employees.

The legal claims have been submitted to the American Arbitration Association (AAA) in California, Illinois, and Massachusetts as laws about employee misclassification are “very clear” in these states, attorney Steven Tindall told CNN. This is the second batch of Amazon drivers to file arbitration claims, following a previous filing of 450 similar claims with the AAA.

Details of Arbitration Claims and Their Implications on Amazon’s Financial Health

Amazon Flex, introduced in 2015, enables independent contractors to sign up to deliver Amazon packages. Flex drivers handle Amazon Fresh grocery deliveries and same-day deliveries from the company’s warehouse hubs. However, drivers now claim that they are working full-time schedules without any significant benefits that being an employee entails.

In a statement, Tindall and another attorney, Joseph Sellers, said Amazon only pays the drivers for a pre-determined "block” of time. Flex drivers must select a time block beforehand, and they are only paid based on that ore-selected time regardless of how long it takes to complete the deliveries. For instance, if a driver selects a three-hour block on the app, he only gets paid for three hours, even if the delivery takes longer.

Although Amazon’s website states that Flex drivers earn between $18 and $25 per hour, this does not include the extra unpaid hours many drivers work due to longer-than-expected delivery times. Also, it does not cover drivers’ work-related expenses, such as mileage and cell phone usage, which considerably reduce their monthly pay.

Further, the complaint includes other grievances, such as Amazon’s failure to provide drivers with paid 10-minute rest breaks for deliveries taking more than 3.5 hours to complete. To this specific claim, Amazon representatives responded, telling reporters that “the majority of Amazon Flex delivery partners finish their delivery blocks early,” suggesting that rest breaks were largely unnecessary.

Additionally, grievances included a lack of 30-minute meal breaks for Flex drivers working more than 5 hours per day.

AMZN’s spokesperson Braden Baribeau addressed these claims, saying  Flex “gives individuals the opportunity to set their own schedule and be their own boss, while earning competitive pay. We hear from most of the Amazon Flex delivery partners that they love the flexibility of the program, and we’re proud of the work they do on behalf of customers every day.”

The arbitration claims recently filed by Amazon Flex drivers asking for overtime compensation and unpaid wages represent a significant legal challenge for the company. Legal experts suggest that successful claims could lead to hefty settlements, potentially costing AMZN hundreds of millions of dollars and impacting its upcoming quarterly earnings.

If Amazon is required to reclassify Flex drivers as full-time employees, it would fundamentally alter its cost structure. As a result, it could lead to increased labor costs due to the provision of benefits, minimum wage guarantees, and overtime pay. These operational changes might pressure Amazon’s profit margins in the long term.

Legal uncertainties and the potential for enormous settlements or operational overhauls can create volatility in AMZN’s stock. Investors typically react negatively to legal challenges, especially when the financial implications are significant and uncertain. The news of these arbitration claims could lead to a temporary dip in Amazon’s stock price as investors reassess the company’s risk profile.

Other Ongoing Legal Battles

A week before the arbitration claims came to light, a substantial billion-pound lawsuit (nearly $1.3 billion) was filed against AMZN from the British retailers who alleged that the online marketplace misused their retail data to enhance its market share and profits.

According to its lawyers, the British Independent Retailers Association (BIRA), representing a coalition of numerous small traders, submitted the lawsuit on behalf of approximately 35,000 retailers at the Competition Appeal Tribunal (CAT) in London.

BIRA’s case also claims that Amazon unfairly influenced the “Buy Box” feature on its website, displayed near the top of product pages, in a way that favored its interests. This “Buy Box” is the subject of a separate lawsuit filed on behalf of consumers, with potential damages estimated at up to 900 million pounds ($1.1 billion).

In another development, a judge has scheduled a June 2025 trial in the U.S. Federal Trade Commission’s (FTC) lawsuit against AMZN. The case accuses Amazon of deceptively enrolling millions of online shoppers into its Prime service without their consent and making it hard for them to leave.

Last year, the FTC alleged AMZN of using “manipulative, coercive or deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions.”

The lawsuit is among several legal actions by federal and state governments challenging Amazon's business practices. Last year, the FTC accused Amazon in an antitrust lawsuit of abusing its market power by restricting sellers’ ability to offer better prices on competing platforms.

If the FTC’s claims are upheld, Amazon could face substantial fines and be required to change its business practices. These fines could reach the billions, significantly affecting the e-commerce titan’s financial health.

Bottom Line

AMZM’s ongoing legal challenges pose a multifaceted risk to its financial health and stock price. The arbitration claims by Flex drivers, a significant data abuse lawsuit from British retailers, and ongoing FTC lawsuits induce increased uncertainty around Amazon, typically eroding investor confidence. Negative headlines and the looming possibility of substantial financial penalties can lead to stock price volatility.

The resolution of these legal disputes is pivotal for the company. If Amazon successfully defends against the claims or reaches manageable settlements, investor confidence could rebound, stabilizing and potentially boosting the stock price.

Thus, investors should closely monitor these developments as they could have far-reaching implications for AMZN’s financial performance and market position.