By: David Goodboy of Street Authority
Popular apparel brands like Andrew Marc, Wilson Leather, Cole Haan, Levi's, Nine West, Sean John, Calvin Klein and even Tommy Hilfiger all have a secret. If this secret was widely known, it might change many consumers' perceptions of their favorite clothing brand. Years of expensive and highly effective marketing have differentiated each brand into a specific demographic, price range and even perceived quality.
One of the more extreme examples of brand marketing differentiation is the high-end swimsuit brand Vilebrequin. These swimsuits start at around $200 and go to over $8,000 for a pair of swim trunks embroidered with 24-karat gold thread. Marketed to the international jet-setters who party in Ibiza or Saint-Tropez, Vilebrequin swim trunks are truly high end. Continue reading "Profit From This 'Secret' Apparel Stock"
