Can Boeing Recover? Analyzing the Company’s Path to Profitability

Since the start of 2024, aerospace giant The Boeing Company (BA) has faced a turbulent ride, with its stock plummeting over 30%. The decline was primarily triggered by heightened regulatory scrutiny following a severe safety incident involving one of its planes earlier this year. 

Boeing has been working hard to enhance its safety protocols and address regulatory concerns. While these efforts show progress, the company’s latest Q2 earnings report has done little to restore investor confidence. The results revealed a larger-than-expected loss and weaker revenue, culminating in a significant leadership shakeup, with the CEO stepping down.

What’s Going on With Boeing?

Last month, Boeing missed the earnings targets by a wide margin. Revenue for the second quarter that ended June 30, 2024, came in at $16.87 billion, down 15% year-over-year. It fell short of the $17.35 billion revenue analysts had anticipated. On the bottom line, the company posted a non-GAAP net loss of $2.90 per share, much worse than the expected negative $2.01 per share. That compared to a loss per share of $0.82 a year ago.

Moreover, the company’s free cash flow, which was positive in last year's second quarter, has now turned negative. The company has burned more than $8.26 billion so far this year, leaving with just $12.60 billion in its cash reserves against a hefty debt of $57.90 billion. Also, it reported a cash burn of $4.3 billion in just one quarter.

The management attributed the disappointing second-quarter results to two main factors: lower commercial aircraft deliveries and significant losses on fixed-price defense development programs. During the quarter, Boeing delivered just 92 commercial planes (down 32% year-over-year), leading to a corresponding 32% decline in revenue from what was once its largest business segment.

Meanwhile, the defense, space, and security unit experienced a smaller 2% sales dip but posted a loss of $913 million, nearly double the previous year’s loss of $527 million. Profit margins continued to worsen across these segments. The global services division was the only area with slight improvement, reflecting a 3% revenue increase and a 2% rise in operating earnings, but even here, profit margins declined.

Boeing’s disappointing results came during a period of intense scrutiny, as it faces multiple investigations into its safety practices and manufacturing standards. The company recently pleaded guilty to a federal fraud charge tied to its 737 Max following two fatal crashes that killed 346 people. As a result, the FAA has increased its oversight and limited BA's production capacity after a serious incident involving an Alaska Airlines Max.

Furthermore, CFO Brian West warned that due to “near-term working capital pressures,” the third quarter will likely see another outflow of cash.

Boeing’s Critical Challenges

Boeing’s troubles are no secret; its repair list is long and daunting. For instance, the company’s commercial airplanes unit has struggled with recurring quality control problems, including serious incidents like doors falling off planes.

In the defense sector, Boeing is struggling with the Pentagon’s push for fixed-price contracts, leading to significant financial write-downs, like those from the Air Force tanker deal. That puts Boeing in a tough spot: accept risky fixed-price contracts or risk losing future defense agreements to competitors who will agree to them.

The company's space segment isn’t faring much better. Boeing’s Starliner crew transport, essential to fulfilling its commercial crew contract with NASA, has been stranded at the International Space Station for over two months. Boeing might face hefty write-downs and losses if it fails to safely return the astronauts. Thus, addressing these challenges head-on seems crucial for the company’s path to recovery.

A New Leader for Boeing: What’s Next?

As Boeing grapples with its ongoing challenges, outgoing CEO Dave Calhoun assured that the company is “making substantial progress” in enhancing its quality management system and preparing for the future. However, Calhoun will not be steering BA through these transitions, as he announced his retirement shortly after the second quarter earnings report.

On August 8, former Rockwell Collins and RTX executive Robert Kelly Ortberg was appointed Boeing’s new CEO. Unlike his recent predecessors, Ortberg brings a background in Mechanical Engineering, which signals a shift towards prioritizing engineering and safety. This move could address previous criticisms of cost-cutting measures and refocus the company on improving aircraft safety, ultimately benefiting shareholders by mitigating the risk of future incidents.

Can Boeing Recover?

Despite recent safety setbacks, BA’s demand for its planes remains surprisingly strong. By the end of the second quarter, the company had amassed a hefty backlog of $516 billion, which includes over 5,400 commercial plane orders. The Farnborough Airshow further highlighted this demand with 118 new orders and commitments worth $17.1 billion.

This indicates that, despite its current challenges, the appetite for the company’s planes is robust. The path to recovery will depend on Boeing’s ability to address safety issues and lift the FAA’s production cap on the 737 MAX. If the company can make these adjustments, it could quickly regain its footing, especially since it showed promising progress in 2023.

Moreover, the air travel market is set to hit new highs this year, with Airbus projecting increased air traffic in the coming years. This provides Boeing with ample growth opportunities, provided it can navigate its current issues. Street expects the company’s revenue to increase by 20.7% year-over-year in the fiscal year 2025, with a projected EPS of $4.06.

Despite the promising growth prospects, investors should be aware of several risks. There’s no guarantee that Boeing won’t face another safety incident, as seen earlier this year, which could disrupt production and financial stability. Additionally, Airbus continues to outpace the company, and the emerging Chinese C919 could erode market share if Boeing faces more setbacks. While the aerospace giant has promising prospects, navigating these risks will be crucial to sustaining long-term growth and investor confidence.

Should you Invest in Boeing?

While BA's market cap of $110.36 billion might suggest stability, it's far from a safe bet. With no dividends since 2020 and a streak of unprofitability since 2018, BA's investment appeal hinges on its turnaround potential.

The big question is whether or not the new CEO, Kelly Ortberg, can turn things around and revive the company’s fortunes. If Ortberg successfully navigates the company's current challenges, there could be a significant upside. However, until then, investing in BA is decidedly riskier than it once was.

How Administrative Errors at Boeing (BA) Could Cost Investors

The shocking incident earlier this year involving the Boeing 737 Max has placed The Boeing Company (BA) in the spotlight for all the wrong reasons. On January 5, the door plug of a commercial Boeing 737 Max 9 for Alaska Airlines blew off mid-air, revealing serious lapses in Boeing’s quality control and safety protocols.

This incident, traced back to a simple yet critical paperwork error, highlighted the potential dangers of administrative oversights in aviation manufacturing. Moreover, it interrupted Boeing’s progress in recovering from two deadly crashes of Max jets in 2018 and 2019. These crashes in Indonesia and Ethiopia, which claimed about 346 lives, are now back in the spotlight as well.

Detailed Analysis of the January 5th Accident

An Alaska Airlines flight operating a Boeing 737 Max 9 experienced a significant safety breach when a door plug came off 10 minutes after the flight took off from Portland, Oregon, on its way to Ontario, California. The root cause of this alarming event was a lack of paperwork. Evidence shows four bolts that hold the door plug in place were not installed before the plane left the factory in October, as the workers did not receive the necessary work order.

This administrative error, though seemingly minor, had the potential to endanger the lives of all passengers and crew on board, but luckily, the incident wasn’t fatal.

The door plug incident highlights significant issues with the quality of work along the Boeing assembly lines. These problems have drawn the attention of multiple federal investigations and whistleblower revelations, and have contributed to delays in jet deliveries, causing widespread disruptions for airlines and passengers worldwide.

Elizabeth Lund, BA’s Senior Vice President of Quality, addressed this issue at a press conference and admitted that the absence of paperwork led to administrative oversight. “The fact that one employee could not fill out one piece of paperwork in this condition and could result in an accident was shocking to all of us,” Lund stated.

The lack of paperwork was not new information, as it had been previously disclosed in testimony before the US Senate Commerce Committee by the head of the National Transportation Safety Board (NTSB). After the aircraft company “blatantly violated NTSB investigative regulations,” the agency issued a series of sanctions against Boeing.

So, Boeing’s disclosure of the information led to further complications with the NTSB, resulting in a reprimand and potential criminal probe referral to the Department of Justice.

The PR Team’s Struggle in Managing Continuous Crises

Boeing’s PR team has faced immense challenges in managing the fallout from continuous crises. The January 5th incident required immediate crisis management to mitigate further damage. However, their efforts were complicated by a subsequent reprimand from the NTSB for allegedly violating investigative protocols by sharing information prematurely.

BA acknowledged Lund’s recent remarks were a mistake. “We deeply regret that some of our comments, intended to make clear our responsibility in the accident and explain the actions we are taking, overstepped the NTSB’s role as the source of investigative information,” Boeing’s Kowal stated.

The strained relationship with regulatory bodies exacerbates the difficulty for Boeing’s PR team, which must now balance transparency with compliance while managing public perception and investor confidence.

Potential Financial and Reputational Damage

Administrative errors like the one seen on January 5 involving the Boeing 737 Max 9 can lead to significant financial and reputational damage. For BA, the immediate financial impact includes potential fines, legal fees, and the cost of corrective measures.

However, the long-term consequences can be even more damaging. Repeated safety issues erode trust in the brand, leading to a loss of customer confidence and potentially impacting future sales. Airlines may reconsider placing orders with Boeing and opt for competitors that are perceived as more reliable.

Investors are particularly sensitive to such risks. Boeing’s stock price is closely tied to its reputation for safety and reliability. Continued administrative errors and poor crisis management can enhance stock price volatility, affecting investor returns. The market tends to react negatively to news of safety breaches and regulatory reprimands, as seen in the aftermath of the door plug incident.

BA’s stock has plunged more than 24% over the past six months and nearly 29% year-to-date.

Bleak First-Quarter 2024 Results

BA faces increased scrutiny over the safety of its planes. As it deals with quality crises from the January 5th flight, Boeing reported a massive $355 million net loss for the first quarter that ended March 31, 2024. The company brought in revenue of $16.57 billion, a 7.5% year-over-year decline.

During the quarter, Boeing posted a 36% year-over-year decrease in commercial plane deliveries. This resulted in cash flow from operations dropping to negative $3.36 billion and non-GAAP free cash flow falling to negative $3.90 billion.

“Our first quarter results reflect the immediate actions we've taken to slow down 737 production to drive improvements in quality,” commented Dave Calhoun, Boeing’s President and CEO. “We will take the time necessary to strengthen our quality and safety management systems and this work will position us for a stronger and more stable future.”

“Near term, yes, we are in a tough moment,” Calhoun told its employees. “Lower deliveries can be difficult for our customers and for our financials. But safety and quality must and will come above all else.”

Wall Street also appears bearish about the aviation giant’s growth prospects. Analysts expect BA’s revenue for the second quarter (ended June 2024) to decrease 10.4% year-over-year to $17.71 billion. The company is projected to post a loss per share of $1.14 for the same period.

Bottom Line

The January 5th incident involving the Boeing 737 Max 9 has renewed scrutiny of air travel and Boeing’s planes. This incident highlighted a long series of safety and manufacturing issues accumulated for Boeing over the years, including two deadly crashes involving Max jets. These lapses pose serious safety risks and jeopardize the company’s reputation and financial stability.

Boeing’s repeated safety failures could have significant implications for Boeing’s future orders and stock performance. If the aviation giant cannot address these systemic issues and improve its crisis management strategies, it risks losing market share to competitors like Airbus SE (EADSY).

Investors must closely monitor BA’s response to these ongoing challenges. Effective and transparent communication, coupled with improvements in operational processes, will be crucial in restoring investor confidence. Boeing must also work to repair its relationship with regulatory bodies, ensuring compliance with all investigative protocols to avoid future reprimands and potential criminal investigations.

In conclusion, administrative errors at Boeing, exemplified by the January 5th incident, highlight the critical need for robust quality control and effective crisis management. The financial and reputational damage from such errors can considerably impact investor confidence. As Boeing navigates this problematic landscape, its ability to restore trust and demonstrate operational excellence will be vital to securing its future in the competitive aerospace industry.

Is Boeing (BA) a Recovery Play? Evaluating Upside Potential and Risks

The Boeing Company (BA), a stalwart in aircraft manufacturing and services, has faced a cascade of challenges so far this year. Just as the dust was settling on its mid-air blowout incident in January, another report emerged of a plane having mechanical failures, though this one is somewhat different from the reports we’ve already heard.

This time, it's a Delta flight from New York to Los Angeles, reporting a problem with the emergency slide on the right wing and a strange sound. While this isn't good news for Boeing, given that the plane is quite old (flying since 1990), it's not expected to cause too much trouble either.

Now, let’s evaluate the upside potential and risks associated with investing in BA, considering factors like financials, growth prospects, valuation, and industry dynamics.

A Tumultuous Start to 2024

Boeing and its aircraft manufacturer have faced significant media attention since the start of 2024, with a series of incidents prompting investigations. In January, an Alaska Airlines Boeing 737 MAX 9 had to make an emergency landing in Portland, Oregon, because a part of the plane's fuselage blew out.

Although there were no casualties, the U.S. National Transportation Safety Board (NTSB) investigation revealed that the door was not properly secured due to missing bolts. As a result, it led to a grounding of its 737-9 MAX fleet, increased scrutiny of the plane maker’s 737 production and safety processes, and decreased overall plane production.

Later in January, an ANA (All Nippon Airways) Boeing 737-800 had to return to Japan after a crack was found on its cockpit window during flight.

On February 21, a United Airlines Boeing 757-200 made an emergency landing in Denver due to wing damage. Furthermore, in March, a United Airlines Boeing 777-200 had to land in Los Angeles after a tire fell off following take-off, damaging vehicles below.

Other incidents include a brief rudder control failure on a Boeing 737 Max in New Jersey, a United Airlines Boeing 737 MAX 8 going off the taxiway in Houston, and a Boeing 737 in Medford, Oregon, being found missing a panel.

Further, on March 18, an Alaska Airlines Boeing 737 had a cracked windshield upon landing in Portland.

Can Boeing Be Trusted Again?

Such incidents have dealt a significant blow to the company, raising concerns about BA’s approach of prioritizing profits over safety. Particularly, the Alaska Airlines incident led to tighter regulatory scrutiny, financial implications, and demands for compensation, potentially hampering Boeing's growth trajectory.

However, the company has taken steps to improve quality, including expanding inspections, changing how work is performed, increasing training, and soliciting more feedback from employees.

“We are absolutely committed to doing everything we can to make certain our regulators, customers, employees and the flying public are 100 percent confident in Boeing,” Dave Calhoun, Boeing’s chief executive officer, said in a letter to employees last week.

Moreover, the company is also in talks to acquire Spirit AeroSystems Holdings, Inc. (SPR), a troubled supplier that builds the body of the Max jet, which had been a part of Boeing until it was spun out two decades ago. This potential acquisition reflects Boeing's commitment to streamlining its supply chain, strengthening production capabilities, and exerting greater control over supplier policies and practices.

Disappointing Financial Performance

Despite a rocky start this year, Boeing reported a slightly better-than-feared quarter but continued to burn cash (almost $4 billion) as it tried to stabilize production. With fewer planes exiting factories in the last three months, Boeing's revenue suffered a significant blow in the first quarter.

For the quarter that ended March 31, 2023, the company posted a 7.5% year-over-year decline in its total revenues to $16.57 billion. Its non-GAAP core operating loss came in at $388 million and $1.13 per share, respectively. Also, BA’s net loss for the quarter amounted to $355 million, which was not as steep as analysts had expected, and it was smaller than the $425 million loss in the prior year’s period.

Deliveries of Boeing's commercial planes declined by 36% year-on-year in the first three months of 2024. The airline company also reported an operating cash outflow of $3.36 billion, compared with $318 million cash outflow in the last year’s period. Also, it posted a negative free cash flow of $3.92 billion, compared with a loss of $787 million a year ago. Further, the total company backlog grew to $529 billion, including over 5,600 commercial airplanes.

CEO Dave Calhoun, emphasizing the ‘tough moment,’ said, “Lower deliveries can be difficult for our customers and for our financials. But safety and quality must and will come above all else.”

Mixed Analyst Expectations

As Boeing continues to face substantial expenses in resolving identified issues, compensating affected parties, and handling potential legal matters, CFO Brian West believes the company will have a “sizable use of cash” in the second quarter.

Analysts expect BA’s revenue for the fiscal year (ending December 2024) to increase 4.2% year-over-year to $81.09 billion. However, the company is expected to report a loss per share of $0.55. For the ongoing quarter ending June 2024, its revenue is estimated to decline 3.6% year-over-year to $19.05 billion.

However, Street expects the company’s revenue for the next quarter (ending September 30, 2024) to increase by 18.5% year-over-year to $21.46 billion, while its earnings per share is expected to be at $0.41.

During this challenging period, Calhoun stated, “We are utilizing this period, challenging as it may be, to intentionally reduce the pace of operations, strengthen the supply chain, enhance our factory operations, and position Boeing to consistently deliver the reliability and quality our customers expect in the long run.”

Bottom Line

BA’s ongoing challenges, including numerous safety issues, production halts, and delayed deliveries, have put the firm in a complex situation where forecasting future demand has become increasingly precarious. These headwinds are significantly impacting its airline customer base, leading to declining profitability, cash flow problems, and inventory issues that might linger for a while.

Despite these short-term hurdles, the company is committed to strengthening its market position, achieving long-term growth outlooks, and improving predictability for both customers and investors. But this process is going to take some time and concerted effort.

Ultimately, the market's confidence in Boeing depends on its ability to bounce back from its current challenges. However, the question remains: can the recovery be achieved soon?

Regarding price performance, the stock has plunged nearly 15% over the past three months and more than 33% year-to-date.

Moreover, the stock seems pretty pricey at the moment. In terms of forward P/E, BA is currently trading at 142.59x, which is substantially higher than the industry average of 23.99x. The stock’s forward EV/Sales of 1.81x is 2.9% higher than the industry average of 1.76x. Also, its forward EV/EBITDA of 33.92x compares to the industry average of 11.30x.

Besides, BA’s trailing-12-month gross profit and levered FCF margins of 11.48% and 4.01% are 62.7% and 38.9% lower than the industry averages of 30.80% and 6.56%, respectively. Also, its net income margin of negative 2.81% compares to the industry average of 5.86%.

Recently, Argus Research downgraded their outlook for BA stock from Buy to Hold, estimating a target price of $243.01, indicating a 40.1% upside. In addition, Northcoast Research downgraded the stock from Neutral to Sell.

Given these factors, we believe waiting for a better entry point in this stock could be wise now.

Buying the Dip or Selling the Rally: Timing Your Moves in Boeing’s Stock

The Boeing Company (BA), renowned for its innovation and dominance in the aerospace sector, has recently found itself in turbulent skies. In January 2024, the company faced severe criticism following an unfortunate incident involving a commercial Boeing 737 Max 9. During ascent, the door panel dislodged, resulting in a substantial opening on the side of the aircraft.

This unsettling event marked the start of a challenging year for BA in 2024 and brought renewed attention to the Boeing 737 Max planes, which have already been involved in two past crashes in 2018 and 2019, killing almost 346 people.

In addition, it also highlighted broader concerns about the quality control of BA’s planes, including how they are made, parts storage, and the rush to meet production deadlines.

According to an investigation by the Federal Aviation Administration (FAA), BA failed 33 out of 89 product audits related to its plane manufacturing, which is highly concerning. As a prominent commercial aircraft manufacturer, Boeing plays a crucial role in the aviation industry; however, its recent errors have raised significant concerns about the overall integrity of the industry.

As a result of this January mishap, which was followed by heightened scrutiny from the FAA, BA is experiencing a major production slowdown. The FAA has set a production limit of 38 jets per month for BA, but the actual output has often fallen well below this threshold, dipping to single digits by late March.

Conversely, Airbus SE (EADSF), BA’s major industry rival, maintains a comparably strong production pace for its A320neo-family jets, with an average of 46 flights per month in the first quarter of 2024. According to BA’s Chief Financial Officer, Brian West, the company is implementing various measures to tackle quality issues and boost confidence among stakeholders.

Despite BA's attempts to restore confidence in the company's prospects among its stakeholders, the recent news of BA’s CEO David Calhoun stepping down underscores the immense pressure BA is currently facing.

Furthermore, BA’s chairman, Larry Kellner, has opted not to stand for re-election as a board director. Instead, the board has chosen former Qualcomm CEO Steve Mollenkopf to take his place.

Meanwhile, Stan Deal, the CEO of BA Commercial Airplanes, is retiring, and Stephanie Pope, who has been serving as BA’s chief operating officer since January, will step into his role.

In a letter addressed to BA employees, Calhoun characterized the January Alaska Airlines incident as a critical juncture for BA. Highlighting his intentions to step down, Calhoun emphasized the global scrutiny the company is facing. The letter further assured stakeholders of the company's commitment to resolving the issues and guiding it toward recovery and stability.

Calhoun’s departure amid intense criticism from major airline CEOs further highlights the company's difficulties. For instance, some of BA’s key customers, including Michael O’Leary, the CEO of Ryanair, Europe's biggest airline, and Scott Kirby, the CEO of United Airlines, have expressed disappointment with BA’s quality issues and delivery delays.

CEO Scott Kirby of United Airlines referred to the Alaska Airlines incident as a tipping point in their plans to acquire the BA’s Max 10 this year as originally intended. Consequently, they are now exploring the option of purchasing aircraft from BA’s competitor, Airbus, to replace the Max 10s they had ordered.

Bottom Line

With its shares down roughly 23% over the past three months, there is no denying that BA is currently going through its worst-ever crisis. The company's future is uncertain as the company’s CEO steps down, and the successor remains undecided.

Meanwhile, BA's recent quarterly results exceeded analyst expectations. The airline company reported fourth-quarter revenue of $22.02 billion, surpassing the $19.98 billion revenue in the prior year quarter and the consensus estimate of $21.08 billion.

During the same quarter, the company reported a non-GAAP core loss per share of $0.47, an improvement from the loss per share of $1.75 in the prior-year quarter and lower than analysts' estimate of $0.79. However, its free cash flow dropped 5.8% from the year-ago value, reaching $2.95 billion.

The company has reaffirmed its financial targets for 2025 and 2026, which include reaching approximately $10 billion in free cash flow and achieving $100 billion in revenue by as early as next year.

Despite exceeding analyst expectations for the fourth quarter, BA’s forthcoming quarterly results could hinder the company’s financial goals due to production delays and major airline customers choosing to procure aircraft from Airbus.

Furthermore, the company’s decision to withhold 2024 guidance during the recent earnings highlights the uncertainty surrounding its commercial airplane deliveries for this year. This uncertainty, ongoing production challenges, leadership shakeup, and customer preference shifts cast a shadow over BA’s prospects.

To that end, investing in BA’s shares might not be wise now. Investors could monitor the company for further developments and wait for clarity on its future direction.

Boeing's Turbulent Week: What Lies Ahead for BA Investors?

Recently, a United Airlines Holdings, Inc. (UAL) aircraft veered off the taxiway into a grassy area upon landing at Houston’s George Bush Intercontinental Airport. The incident, involving United Flight 2477 carrying 160 passengers and six crew members, marks the third notable occurrence last week involving the carrier’s The Boeing Company (BA) planes.

No injuries were reported as passengers disembarked using mobile stairs and were bused to the terminal. The incident last Friday involved a 737 Max, in service for less than a year, built four years ago. This follows a tire loss from a United Boeing 777-200 mid-air last Thursday and an engine failure on a United flight from Houston to Fort Myers, Florida.

The aircraft on the Houston-to-Florida route made an emergency landing when one engine started emitting flames ten minutes post-takeoff. UAL attributed the incident to the engine ingesting plastic bubble wrap left on the airfield before departure.

BA’s series of unfortunate events commenced at the start of the year when a portion of an Alaska Airlines 737 Max detached from the aircraft soon after takeoff. A preliminary federal investigation suggested BA may have neglected to install bolts in the door plug, intended to secure the component and prevent detachment.

Consequently, the incident prompted a temporary nationwide grounding of specific 737 Max jets, leading to congressional hearings, production and delivery delays, and numerous federal investigations, including a criminal probe. The turmoil contributed to a 25% decline in the company's stock value this year, causing a market valuation drop exceeding $40 billion.

Continued Flight Control and Safety-Related Issues

The string of setbacks for BA does not end here. In February, United Airlines 737 Max pilots reported flight control jamming upon landing in Newark, which has been under investigation by the National Transportation Safety Board.

Recently, the Federal Aviation Administration (FAA) also raised concerns about de-icing equipment on 737 Max and 787 Dreamliner models, potentially leading to engine thrust loss. Despite this, the FAA permit continued flying of the planes, with BA asserting no immediate safety threat.

Adding to BA’s woes, last week, the National Transportation Safety Board (NTSB) revealed the company’s failure to furnish records documenting the steps taken on the assembly line for door plug replacement on the Alaska Airlines jet. Boeing’s explanation includes that these records simply do not exist.

The FAA disclosed that BA’s safety and quality concerns transcend mere paperwork deficiencies. FAA Administrator Mike Whitaker stated that upon reviewing BA’s production procedures and standards, the regulator identified significant weaknesses in critical aspects of the company’s manufacturing and assembly processes.

“It wasn’t just paperwork issues,” Whitaker said. “Sometimes, it’s the order the work is done. Sometimes it’s tool management. It sounds kind of pedestrian, but it’s really important in a factory that you have a way of tracking your tools effectively so that you have the right tool and that you know you haven’t left it behind.”

Legal Battle and Whistleblower Retaliation

According to the Charleston County Coroner's Office, a former longtime BA employee, who had previously voiced significant concerns regarding the company’s production standards, was discovered deceased in Charleston, South Carolina, over the weekend.

John Barnett, aged 62, passed away on March 9, citing a self-inflicted gunshot wound as the cause. Barnett had a tenure of over three decades with BA before retiring in 2017.

As a quality control engineer at the company, John Barnett expressed concerns about safety compromises in the production of 787 Dreamliner jets. In a 2019 interview with the BBC, he alleged that BA rushed production, resulting in emergency oxygen systems for Dreamliners with a failure rate of 25%.

Barnett indicated that a quarter of 787 Dreamliners were vulnerable to rapid oxygen loss during sudden cabin decompression, posing suffocation risks to passengers. He mentioned experiencing these issues upon joining BA’s North Charleston plant in 2010 and allegedly voiced his concerns to managers but observed no subsequent actions taken.

A statement provided to CNN by his lawyers says, “John was in the midst of a deposition in his whistleblower retaliation case, which finally was nearing the end. He was in very good spirits and really looking forward to putting this phase of his life behind him and moving on. We didn’t see any indication he would take his own life. No one can believe it. We are all devasted [sic]. We need more information about what happened to John.”

Implications for Airlines

BA’s rocky start in 2024 reverberates through its customer base, prompting airlines to reconsider flight schedules and hiring initiatives amid uncertainty surrounding the company’s delivery constraints.

Despite strong demand, Helane Becker, TD Cowen Senior Research Analyst, notes that BA’s manufacturing and delivery disruptions “limit growth” for airlines, compelling them to curtail workforce expansion, thereby impeding service offerings.

Companies will be forced to limit workforce expansion, which will hamper service offerings. “Without a robust airline industry, it’s very hard to have a robust economy,” Becker has warned.

Damage Control

BA is emphasizing quality management by introducing weekly compliance checks and additional equipment audits for all 737 work areas. These measures, outlined in a recent memo to employees, have commenced March 1 onward. Mechanics will also dedicate time during each shift to conduct compliance and foreign object debris sweeps.

“Our teams are working to simplify and streamline our processes and address the panel’s recommendations,” the memo said, noting that employees have to focus on looking out for safety hazards and follow manufacturing processes precisely. “We will not hesitate in stopping a production line or keeping an airplane in position.”

BA is further reinforcing quality standards by auditing all toolboxes and removing non-compliant tools. Stan Deal, Executive Vice President of BA, emphasized the importance of strict adherence to manufacturing procedures and processes designed to guarantee conformity to specifications and regulatory requirements.

Stan Deal also noted that BA, in collaboration with Spirit AeroSystems Holdings, Inc. (SPR), has instituted additional inspection points at their facility in Wichita. Consequently, beginning March 1, teams at the facility are ensuring first-pass quality before any fuselages are shipped to Renton.

Bleak Outlook

In the short term, BA’s outlook appears grim as a result of recent incidents and production challenges, likely leading to a decline in investor confidence and stock performance. While damage control initiatives may eventually improve the company's trajectory, uncertainties persist, making it prudent for investors to exercise caution at present.

The long-term prospects are contingent upon BA’s ability to restore trust among airlines, regulators, and passengers. However, each new incident and negative headline further complicates this task, potentially eroding the company's reputation and hindering future growth opportunities. Restoring confidence will be crucial for BA’s sustained success in the aviation industry.

Analysts expect BA’s revenue to rise by 10.8% year-over-year to $19.85 billion in the first quarter ending March 2024. However, the company is expected to report a loss per share of $0.14 for the ongoing quarter. Moreover, BA’s stock is exhibiting significant volatility, with a 60-month beta of 1.52. Over the past three months, BA shares have plummeted by more than 25%.

The company's profitability has also suffered a considerable blow, with its trailing-12-month gross profit margin at 11.89%, representing a 61.2% decline compared to the industry average of 30.62%. Similarly, its trailing-12-month EBITDA margin and trailing-12-month Capex/Sales stand at 4.05% and 1.96%, lower than the industry averages of 13.75% and 3.04%, respectively.

Bottom Line

The company’s turbulent beginning in 2024 extends beyond its stock performance, compounded by an already tarnished reputation. Rebuilding trust among airlines, regulators, and passengers will be increasingly challenging with each subsequent mishap and negative publicity.

These recent incidents, regulatory scrutiny, and ongoing legal battles have led to a decline in investor confidence and stock performance. While damage control efforts are underway, uncertainties persist. Therefore, it would be wise to avoid investing in BA shares now.