Priceline: A Rare Contrarian Play Offering Both Value & Growth

WilliamCikos_Contributor_ImageBadge350


We’ve all seen those lousy William Shatner commercials.

Priceline Group Inc. (SPX: PCLN) is an online travel company that offers its customers hotel room reservations at nearly 300,000 hotels worldwide through the Booking.com, priceline.com and Agoda brands. In the United States, the company also offers its customers reservations for car rentals, airline tickets, vacation packages, destination services and cruises through the priceline.com brand. Additionally, it offers car rental reservations worldwide through rentalcars.com.

PCLN Price Action
Courtesy of Finviz.com

Priceline’s stock has taken a beating in recent months. After closing at $1,009.48/sh on Friday, shares of PCLN have already dipped by 11.6% in the first month of trading this year. On March 6th, 2014, shares peaked at $1,378.96/sh. Now, less than 11 months later, Priceline’s stock trades 37% below that price. Continue reading "Priceline: A Rare Contrarian Play Offering Both Value & Growth"