{"id":50279,"date":"2019-08-22T10:35:25","date_gmt":"2019-08-22T14:35:25","guid":{"rendered":"https:\/\/www.ino.com\/blog\/?p=50279"},"modified":"2019-08-22T10:35:25","modified_gmt":"2019-08-22T14:35:25","slug":"economist-lays-out-the-next-step-for-the-fed","status":"publish","type":"post","link":"https:\/\/wwwtest.ino.com\/blog\/2019\/08\/economist-lays-out-the-next-step-for-the-fed\/","title":{"rendered":"Economist Lays Out The Next Step For The Fed"},"content":{"rendered":"<p>Mr. Steven Ricchiuto, he of a Masters in Economics from Columbia, has laid out the proper plan for the Federal Reserve in this oh so noisy environment in which an unassuming and fairly quiet man is trying to tune out a personal bully on Twitter, tune out the stock market\u2019s daily whipsaw and do what he perceives to be the right thing.<\/p>\n<p>Today, the academic named above throws in with Trump and politely harangues Chairman Powell thusly in an open letter. You can read it by hitting the graphic\u2026<\/p>\n<p><a href=\"https:\/\/www.marketwatch.com\/story\/the-fed-needs-to-radically-change-policy-and-start-printing-money-2019-08-21?mod=mw_theo_homepage\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75214 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/headline-2.png?resize=649%2C463&amp;ssl=1\" sizes=\"(max-width: 649px) 100vw, 649px\" srcset=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/headline-2.png?w=649&amp;ssl=1 649w, https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/headline-2.png?resize=150%2C107&amp;ssl=1 150w\" alt=\"\" width=\"649\" height=\"463\" data-attachment-id=\"75214\" data-permalink=\"https:\/\/nftrh.com\/2019\/08\/21\/economist-lays-out-the-next-step-to-wonderland-for-the-fed\/headline-42\/\" data-orig-file=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/headline-2.png?fit=649%2C463&amp;ssl=1\" data-orig-size=\"649,463\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"headline\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/headline-2.png?fit=649%2C463&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/headline-2.png?fit=649%2C463&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/a><\/p>\n<p>Stagflation this, Volcker that, deflation the other thing\u2026 blah blah blah. But then he gets to the interesting parts, the\u00a0<em>money<\/em>\u00a0parts. Of the post-Volcker era he states\u2026<\/p>\n<blockquote><p><em>To rein in excess money supply growth, the Fed trimmed bank reserves \u2014 high-powered money \u2014 which resulted in dramatically higher short-term rates. This shift in policy served to dampen inflationary expectations, and thus inflation, while increasing central bank credibility. The dollar strengthened and elected officials became strong supporters of an independent Fed as a result.<\/em><\/p><\/blockquote>\n<p>Indeed, in microcosm, these periodic drives to the lower rungs of the Continuum are all about Fed credibility. Credibility rebuilt after events like last year\u2019s break of the monthly EMA 100 limiter (red dashed line) on the 30 year Treasury yield.<\/p>\n<p>In H2 2018 while the supposed bond experts were uniformly aligned in a\u00a0<span style=\"color: #ff0000;\"><strong><em>BOND BEAR MARKET!!! <\/em><\/strong><\/span>posture and market participants were wondering why Jerome Powell was being so stern amid the stock market wipe out\u00a0<a href=\"https:\/\/nftrh.com\/nftrh-premium\/\"><strong>NFTRH<\/strong><\/a>\u00a0noted that\u00a0<a href=\"https:\/\/nftrh.com\/2018\/10\/21\/treasury-bonds-and-the-fed\/\">the Fed was not going to self-immolate<\/a>\u00a0in a blaze of inflationary expectations (featuring out of control long-term yields). Credibility would need to be rebuilt and here indeed it has been, and then some.<!--more--><\/p>\n<p><a href=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75217 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?resize=700%2C500&amp;ssl=1\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?w=700&amp;ssl=1 700w, https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?resize=150%2C107&amp;ssl=1 150w\" alt=\"tyx\" width=\"700\" height=\"500\" data-attachment-id=\"75217\" data-permalink=\"https:\/\/nftrh.com\/2019\/08\/21\/economist-lays-out-the-next-step-to-wonderland-for-the-fed\/tyx-135\/\" data-orig-file=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?fit=700%2C500&amp;ssl=1\" data-orig-size=\"700,500\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tyx\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?fit=700%2C500&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tyx-2.png?fit=700%2C500&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/a><\/p>\n<blockquote><p><em>It should also be apparent from the unintended curve flattening that followed the Fed\u2019s December rate hike, and the equity market selloff that followed the July rate cut, that the status quo is not working. Essentially, policy makers have lost control of the narrative.<\/em><\/p>\n<p><em>We reiterate our call for the Fed to shift policy from targeting interest rates to targeting inflation of 2% or above. This should lead to a rapid decline in short-term rates and a curve steepening which should calm market concerns over the risk of a recession or a persistent deflationary environment.<\/em><\/p><\/blockquote>\n<p>In other words, something must be done about these charts, which are going the wrong way.<\/p>\n<p>Inflation expectations have been tanking right along with the 30-year yield above.<\/p>\n<p><a href=\"https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75221 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?resize=700%2C700&amp;ssl=1\" sizes=\"(max-width: 700px) 100vw, 700px\" srcset=\"https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?w=700&amp;ssl=1 700w, https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?resize=150%2C150&amp;ssl=1 150w\" alt=\"tip tlt ief\" width=\"700\" height=\"700\" data-attachment-id=\"75221\" data-permalink=\"https:\/\/nftrh.com\/2019\/08\/21\/economist-lays-out-the-next-step-to-wonderland-for-the-fed\/tip-tlt-79\/\" data-orig-file=\"https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?fit=700%2C700&amp;ssl=1\" data-orig-size=\"700,700\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"tip.tlt\" data-image-description=\"\" data-medium-file=\"https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?fit=700%2C700&amp;ssl=1\" data-large-file=\"https:\/\/i1.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/tip.tlt_.png?fit=700%2C700&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/a><\/p>\n<p>And the\u00a0<a href=\"https:\/\/www.cnbc.com\/quotes\/?symbol=10Y2YS\">Yield Curve<\/a>\u00a0resumed its flattener after the FOMC was widely seen to be too tight (which, when taking macro signals and factors at face value, they are).<\/p>\n<p><a href=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75223 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?resize=426%2C139&amp;ssl=1\" sizes=\"(max-width: 426px) 100vw, 426px\" srcset=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?w=426&amp;ssl=1 426w, https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?resize=150%2C49&amp;ssl=1 150w\" alt=\"yield curve\" width=\"426\" height=\"139\" data-attachment-id=\"75223\" data-permalink=\"https:\/\/nftrh.com\/2019\/08\/21\/economist-lays-out-the-next-step-to-wonderland-for-the-fed\/yc1-5\/\" data-orig-file=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?fit=426%2C139&amp;ssl=1\" data-orig-size=\"426,139\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"yc1\" data-image-description=\"\" data-medium-file=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?fit=426%2C139&amp;ssl=1\" data-large-file=\"https:\/\/i2.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc1-1.png?fit=426%2C139&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/a><a href=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?ssl=1\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-75224 jetpack-lazy-image jetpack-lazy-image--handled\" src=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?resize=779%2C272&amp;ssl=1\" sizes=\"(max-width: 779px) 100vw, 779px\" srcset=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?w=779&amp;ssl=1 779w, https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?resize=150%2C52&amp;ssl=1 150w, https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?resize=700%2C244&amp;ssl=1 700w, https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?resize=768%2C268&amp;ssl=1 768w\" alt=\"\" width=\"779\" height=\"272\" data-attachment-id=\"75224\" data-permalink=\"https:\/\/nftrh.com\/2019\/08\/21\/economist-lays-out-the-next-step-to-wonderland-for-the-fed\/yc2-7\/\" data-orig-file=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?fit=779%2C272&amp;ssl=1\" data-orig-size=\"779,272\" data-comments-opened=\"0\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"yc2\" data-image-description=\"\" data-medium-file=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?fit=700%2C244&amp;ssl=1\" data-large-file=\"https:\/\/i0.wp.com\/nftrh.com\/wp-content\/uploads\/2019\/08\/yc2-3.png?fit=779%2C272&amp;ssl=1\" data-recalc-dims=\"1\" data-lazy-loaded=\"1\" \/><\/a><\/p>\n<p>With the obsession about conjuring inflation that now occupies most global central bankers (with the exception of one rather important one) and market participants, a flat yield curve means that inflation is not taking hold; as a yield curve steepener can be driven by inflation or deflation. It\u2019s just a matter of opposite forms of a <em>lack<\/em>\u00a0of confidence in the economy and\/or the policy that props it.<\/p>\n<blockquote><p><em>The Fed\u2019s new intermediate target should be its balance sheet, which we believe should be expanded and restructured to achieve a 2% inflation target. Initially the balance sheet target should be set at the $4.5 trillion peak reached back in 2015.\u00a0<strong>To support this shift and lift in inflation expectations, we also suggest a reverse \u201cOperation Twist\u201d<\/strong>\u00a0and the elimination of paying interest on excess reserves. With the fed-funds rate completely decoupled from policy and allowed to find the level the market dictates, the tools put in place to control the funds rate with a large balance sheet are no longer necessary.<\/em><\/p>\n<p><em>These radical changes are necessary in our view, if this\u00a0<strong>economy is to avoid the deflation trap<\/strong>\u00a0that appears to have already caught Japan and Europe in its viselike grip.<\/em><\/p>\n<p><em>Yours truly,<\/em><\/p>\n<p><em>Steven Ricchiuto<\/em><\/p>\n<p><em>U.S. economist, Mizuho Securities USA LLC<\/em><\/p><\/blockquote>\n<p>It is interesting that Ben Bernanke launched full frontal Goldilocks when he set the Operation Twist macro manipulation upon the world. But now she is hungry again and there is no more porridge, hot, cold or just right. There is no more meat either. She\u2019s biting into bone. Goldilocks is not the play anymore because the yield curve flattener is so long in the tooth. The only play is the other play, the inflationary play, which would probably be seen as benign and even beneficial in its early stages.<\/p>\n<p>In 2011 the inflationary play was not so benign. At that time Bond\u00a0<em>expert<\/em>\u00a0(he ain\u2019t no King) Bill Gross famously shorted the long bond in an unwitting bet that our Continuum above would break out above the limiter. It didn\u2019t, the Continuum\u00a0<em>continued<\/em>\u00a0and all we are doing now is simply extrapolating the process 8 years later. If the macro is to stay on the course it\u2019s been on for decades (and termination is always possible) then the next play will be as our academic noted above implores; inflationary.<\/p>\n<p>Let\u2019s put aside that a flat or inverted yield curve is not something to worry about. At worst, inversion is probably around a year early in forecasting recession. Enough with the media muck-raking already about the dreaded yield curve inversion (98% of the people the media are blaring this concerning news to have no clue about what the hell a yield curve even is).<\/p>\n<p>A curve flattener is a Goldilocks condition when viewed as a stand-alone. Today, with tanking inflation expectations it is a concern because after all what does the country \u2013 like most other developed economies run on? Bueller? Anyone? Yes, debt\u2026 and more of it!<\/p>\n<p>To quote my late friend Jonathan Auerbach\u00a0<em>\u201cIt\u2019s inflation all the way, baby!\u201d<\/em><\/p>\n<p>Stop hand wringing, tune down the noise and realize that the next inflation (or at least inflation\u00a0<em>attempt<\/em>) will come. But it\u2019s not going to come in real-time with the president haranguing the Fed chief on Twitter and MBA economists writing open letters.<\/p>\n<p>The next inflation will come or the coming steepening of the yield curve will be deflationary and then that\u2019s all she wrote (and ate).<\/p>\n<p><em><strong>[edit]<\/strong>\u00a0Also see this companion piece posted shortly after\u2026\u00a0<\/em><a href=\"https:\/\/nftrh.com\/2019\/08\/21\/enter-the-vampire\/\"><strong><em>Enter, the Vampire<\/em><\/strong><\/a><\/p>\n<p>Check back to see my next post!<\/p>\n<p>Best,<br \/>\nGary Tanashian<br \/>\n<a href=\"http:\/\/nftrh.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">nftrh.com<\/a><\/p>\n<p>Subscribe to\u00a0<a href=\"https:\/\/nftrh.com\/nftrh-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>NFTRH Pre<\/strong><strong>mium<\/strong><\/a>\u00a0(<a href=\"https:\/\/www.paypal.com\/cgi-bin\/webscr?cmd=_s-xclick&amp;hosted_button_id=G5KFQR5HPQLXQ\" target=\"_blank\" rel=\"noopener noreferrer\">monthly at USD $33.50<\/a>\u00a0or a 14% discounted\u00a0<a href=\"https:\/\/www.paypal.com\/cgi-bin\/webscr?cmd=_s-xclick&amp;hosted_button_id=F8ANRRZVBDWSU\" target=\"_blank\" rel=\"noopener noreferrer\">yearly at USD $345.00<\/a>) for an in-depth\u00a0<strong>weekly market report<\/strong>,\u00a0<strong>interim market updates<\/strong>\u00a0and\u00a0<strong>NFTRH+ chart and trade setup ideas<\/strong>, all archived\/posted at the site and delivered to your inbox. <span style=\"color: #99cc00;\"><em><strong>[Note: the subscription rate to the value-priced NFTRH service will increase near summer\u2019s end, so if you are considering a subscription don\u2019t wait to lock in the current rate]<\/strong><\/em><\/span><\/p>\n<p>You can also keep up to date with plenty of actionable public content at\u00a0<a href=\"http:\/\/nftrh.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">NFTRH.com<\/a>\u00a0by using the\u00a0<strong>email form on the right sidebar<\/strong>\u00a0and get even\u00a0<em>more<\/em>\u00a0by\u00a0<strong><a href=\"http:\/\/eepurl.com\/dtg5gn\" target=\"_blank\" rel=\"noopener noreferrer\">joining our<\/a>\u00a0free eLetter<\/strong>. Or follow via Twitter\u00a0<a href=\"https:\/\/twitter.com\/intent\/follow?original_referer=http%3A%2F%2Fnftrh.com%2Ftestimonials%2F%C2%AEion=follow_link&amp;screen_name=BiiwiiNFTRH&amp;tw_p=followbutton\" target=\"_blank\" rel=\"noopener noreferrer\">@BiiwiiNFTRH<\/a>,\u00a0<a href=\"http:\/\/stocktwits.com\/nftrh\" target=\"_blank\" rel=\"noopener noreferrer\">StockTwits<\/a>\u00a0or\u00a0<a href=\"http:\/\/feeds.feedburner.com\/nftrh\/YDgV\" target=\"_blank\" rel=\"noopener noreferrer\">RSS<\/a>. Also, check out the quality market writers at\u00a0<a href=\"http:\/\/nftrh.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">nftrh.com<\/a>.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>Mr. Steven Ricchiuto, he of a Masters in Economics from Columbia, has laid out the proper plan for the Federal Reserve in this oh so noisy environment in which an unassuming and fairly quiet man is trying to tune out a personal bully on Twitter, tune out the stock market\u2019s daily whipsaw and do what [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":31,"featured_media":50283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6920],"tags":[9252,10738,8523,511,4273,9004,9247],"class_list":["post-50279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ino-com-contributors","tag-30-year-bond","tag-30-year-treasury-yield","tag-bond-bubble","tag-federal-reserve","tag-gary-tanashian","tag-u-s-bond-market","tag-u-s-bonds"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v23.6) - 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