{"id":59726,"date":"2024-10-14T06:00:42","date_gmt":"2024-10-14T10:00:42","guid":{"rendered":"https:\/\/www.ino.com\/blog\/?p=59726"},"modified":"2024-10-14T08:44:19","modified_gmt":"2024-10-14T12:44:19","slug":"federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment","status":"publish","type":"post","link":"https:\/\/wwwtest.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/","title":{"rendered":"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment?"},"content":{"rendered":"

The Federal Reserve recently reduced its key interest rate by<\/span> 50 basis points<\/span><\/a>, signaling a shift in the economic outlook as the central bank reacts to slower growth and persistently low inflation. Such rate cuts typically ripple across the financial sector, directly influencing banks' earnings, particularly those with extensive lending and investment operations like<\/span> JPMorgan Chase & Co. (JPM)<\/span><\/a>. Traditionally, lower interest rates compress the margins banks earn on their lending activities, but they can also spur demand for loans and bolster fee-based business lines, adding complexity to the overall picture.<\/span><\/p>\n

For JPMorgan, one of the world's largest and most diversified financial institutions, the latest rate cut presents both challenges and opportunities. Understanding how the bank has historically navigated rate cuts\u2014and how it's currently positioned\u2014will provide insight into its potential performance in this lower-rate environment.<\/span><\/p>\n

Rate Cuts: A Double-Edged Sword for Banks<\/b><\/p>\n

The core challenge banks face during periods of falling interest rates is margin compression. Specifically, when the Federal Reserve lowers rates, banks like JPMorgan earn less on the difference between what they pay depositors and what they charge borrowers. This margin, known as the<\/span> net interest margin<\/span><\/a> (NIM), is a key profitability driver for the banking industry. For the third quarter of 2024, JPMorgan reported net interest income of<\/span> $23.5 billion<\/span><\/a>, a modest 3% year-over-year increase, but the pressure from rate cuts could slow this growth going forward.<\/span><\/p>\n

However, rate cuts can also stimulate loan demand by making borrowing cheaper for businesses and consumers. Historically, JPMorgan has managed to grow its loan portfolio during previous rate-cut cycles, capitalizing on increased demand. As of Q3 2024, the bank's average loans were up 1% year-over-year at<\/span> $1.3 trillion<\/span><\/a>. The Fed\u2019s move could further boost these figures, especially in consumer lending areas like mortgages and credit cards, which are highly sensitive to interest rates. For instance, JPMorgan\u2019s credit card loans<\/span> surged by 11%<\/span><\/a> year-over-year.<\/span><\/p>\n

JPMorgan's Strong Position Amid Economic Shifts<\/b><\/p>\n

Despite the headwinds posed by lower interest rates, JPMorgan's diversified business model positions it favorably in the current environment. The bank's Q3 2024 earnings reveal a robust net income of<\/span> $12.9 billion<\/span><\/a>, buoyed by its strong non-interest revenue streams, including investment banking, asset management, and payments. This diversification into non-interest income, which accounts for nearly half of the bank\u2019s total revenue, provides a buffer against shrinking interest margins.<\/span><\/p>\n

Additionally, JPMorgan's global footprint allows it to capitalize on opportunities across various geographies and asset classes. Its asset and wealth management arm, for instance, has seen assets under management (AUM) grow to<\/span> $3.9 trillion<\/span><\/a>, a 23% increase from the previous year. In Q3 2024, the firm\u2019s investment banking revenue also climbed 31% year-over-year, driven by higher fees in advisory services.<\/span><\/p>\n

Importantly, JPMorgan\u2019s balance sheet remains strong, with a Common Equity Tier 1 (CET1) capital ratio of 15.3% and $1.5 trillion in cash and marketable securities. This solid capital base equips the bank to withstand potential downturns or unexpected market shocks, even as it navigates a more challenging interest-rate landscape.<\/span><\/p>\n

How JPMorgan Stacks Up Against Its Competitors<\/b><\/p>\n

While JPMorgan benefits from its size and diversification, its strategy contrasts with other major U.S. banks, particularly<\/span> Bank of America (BAC)<\/span><\/a> and<\/span> Citibank (C<\/span><\/a>). Bank of America, for example, is more reliant on its consumer banking division, which exposes it to greater pressure from margin compression. In contrast, Citibank's international focus gives it exposure to different interest rate environments across the globe, but it also faces higher regulatory and geopolitical risks.<\/span><\/p>\n

JPMorgan, meanwhile, has maintained a balanced approach, growing its non-interest income streams and strengthening its core lending and deposit businesses. The firm's investment in technology, including its rapidly expanding mobile banking platform, further enhances its ability to attract and retain customers in a highly competitive market. Moreover, JPMorgan's acquisition of First Republic in 2023 has bolstered its market share in the wealth management sector, adding valuable deposits and high-net-worth clients to its portfolio.<\/span><\/p>\n

Risks and Opportunities on the Horizon<\/b><\/p>\n

Despite JPMorgan\u2019s strengths, there are notable risks. The primary concern is that if the economy slows further, loan demand may weaken, offsetting any boost from lower rates. JPMorgan has already reported a slight decline in its deposit base, with U.S. offices seeing a 6% year-over-year drop in non-interest-bearing deposits. Additionally, the rising credit costs\u2014<\/span>$3.1 billion<\/span><\/a> in provisions for credit losses in Q3 2024\u2014indicate that the bank is preparing for potential defaults, especially in consumer credit.<\/span><\/p>\n

On the upside, JPMorgan\u2019s investment banking and asset management divisions could see increased activity as global economic uncertainty drives demand for advisory services, capital markets transactions, and safe-haven investment products. The firm\u2019s dominant position in these areas, combined with its strong balance sheet, suggests that it is well-equipped to weather short-term challenges while continuing to deliver long-term growth.<\/span><\/p>\n

What Should Investors Do?<\/b><\/p>\n

JPMorgan presents an intriguing opportunity for investors. While the immediate impact of rate cuts may pressure earnings in the short term, the bank's diversified revenue base and strong capital position provide resilience. Investors seeking a long-term play on the financial sector, particularly one with global reach and a solid track record in non-interest income, may find JPMorgan a compelling option in the current environment. However, they should remain mindful of economic headwinds that could impact loan growth and credit quality.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The Federal Reserve recently reduced its key interest rate by 50 basis points, signaling a shift in the economic outlook as the central bank reacts to slower growth and persistently low inflation. Such rate cuts typically ripple across the financial sector, directly influencing banks' earnings, particularly those with extensive lending and investment operations like JPMorgan […]<\/p>\n","protected":false},"author":41,"featured_media":58687,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[34851,34849,34852,34846,34848,34854,11889,34847,31895,34853,34850],"class_list":["post-59726","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","tag-1-3-trillion","tag-12-9-billion","tag-23-5-billion","tag-3-1-billion","tag-3-9-trillion","tag-50-basis-points","tag-bank-of-america-bac","tag-citibank-c","tag-jpmorgan-chase-co-jpm","tag-net-interest-margin","tag-surged-by-11"],"yoast_head":"\nFederal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment? - INO.com Trader's Blog<\/title>\n<meta name=\"description\" content=\"The Federal Reserve's 50-basis-point rate cut raises questions about its impact on JPMorgan Chase. Can the banking giant maintain profitability amid a lower rate landscape?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment? - INO.com Trader's Blog\" \/>\n<meta property=\"og:description\" content=\"The Federal Reserve's 50-basis-point rate cut raises questions about its impact on JPMorgan Chase. Can the banking giant maintain profitability amid a lower rate landscape?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\" \/>\n<meta property=\"og:site_name\" content=\"INO.com Trader's Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/inocom\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T10:00:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T12:44:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"The INO.com Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"The INO.com Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\"},\"author\":{\"name\":\"The INO.com Team\",\"@id\":\"https:\/\/www.ino.com\/blog\/#\/schema\/person\/d86a8cce826b7bd105200d88bb28a280\"},\"headline\":\"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment?\",\"datePublished\":\"2024-10-14T10:00:42+00:00\",\"dateModified\":\"2024-10-14T12:44:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\"},\"wordCount\":876,\"publisher\":{\"@id\":\"https:\/\/www.ino.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png\",\"keywords\":[\"$1.3 trillion\",\"$12.9 billion\",\"$23.5 billion\",\"$3.1 billion\",\"$3.9 trillion\",\"50 basis points\",\"Bank of America (BAC)\",\"Citibank (C)\",\"JPMorgan Chase & Co. (JPM)\",\"net interest margin\",\"surged by 11%\"],\"articleSection\":[\"General\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\",\"url\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\",\"name\":\"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment? - INO.com Trader's Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.ino.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png\",\"datePublished\":\"2024-10-14T10:00:42+00:00\",\"dateModified\":\"2024-10-14T12:44:19+00:00\",\"description\":\"The Federal Reserve's 50-basis-point rate cut raises questions about its impact on JPMorgan Chase. Can the banking giant maintain profitability amid a lower rate landscape?\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage\",\"url\":\"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png\",\"contentUrl\":\"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png\",\"width\":1200,\"height\":630},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ino.com\/blog\/#website\",\"url\":\"https:\/\/www.ino.com\/blog\/\",\"name\":\"INO.com Trader's Blog\",\"description\":\"Expert Charts, Trading Tips and Technical Analysis from INO.com\",\"publisher\":{\"@id\":\"https:\/\/www.ino.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ino.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ino.com\/blog\/#organization\",\"name\":\"INO.com Trader's Blog\",\"url\":\"https:\/\/www.ino.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ino.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ino.com\/blog\/wp-content\/uploads\/2018\/12\/inologo-400.jpg\",\"contentUrl\":\"https:\/\/www.ino.com\/blog\/wp-content\/uploads\/2018\/12\/inologo-400.jpg\",\"width\":400,\"height\":472,\"caption\":\"INO.com Trader's Blog\"},\"image\":{\"@id\":\"https:\/\/www.ino.com\/blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/inocom\/\",\"https:\/\/www.linkedin.com\/company-beta\/1056449\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ino.com\/blog\/#\/schema\/person\/d86a8cce826b7bd105200d88bb28a280\",\"name\":\"The INO.com Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ino.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cb06ce065c1db526fc31f4d08d898a30?s=96&d=identicon&r=pg\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cb06ce065c1db526fc31f4d08d898a30?s=96&d=identicon&r=pg\",\"caption\":\"The INO.com Team\"},\"url\":\"https:\/\/wwwtest.ino.com\/blog\/author\/the-ino-com-team\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment? - INO.com Trader's Blog","description":"The Federal Reserve's 50-basis-point rate cut raises questions about its impact on JPMorgan Chase. Can the banking giant maintain profitability amid a lower rate landscape?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/","og_locale":"en_US","og_type":"article","og_title":"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment? - INO.com Trader's Blog","og_description":"The Federal Reserve's 50-basis-point rate cut raises questions about its impact on JPMorgan Chase. Can the banking giant maintain profitability amid a lower rate landscape?","og_url":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/","og_site_name":"INO.com Trader's Blog","article_publisher":"https:\/\/www.facebook.com\/inocom\/","article_published_time":"2024-10-14T10:00:42+00:00","article_modified_time":"2024-10-14T12:44:19+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/www.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png","type":"image\/png"}],"author":"The INO.com Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"The INO.com Team","Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#article","isPartOf":{"@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/"},"author":{"name":"The INO.com Team","@id":"https:\/\/www.ino.com\/blog\/#\/schema\/person\/d86a8cce826b7bd105200d88bb28a280"},"headline":"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment?","datePublished":"2024-10-14T10:00:42+00:00","dateModified":"2024-10-14T12:44:19+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/"},"wordCount":876,"publisher":{"@id":"https:\/\/www.ino.com\/blog\/#organization"},"image":{"@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png","keywords":["$1.3 trillion","$12.9 billion","$23.5 billion","$3.1 billion","$3.9 trillion","50 basis points","Bank of America (BAC)","Citibank (C)","JPMorgan Chase & Co. (JPM)","net interest margin","surged by 11%"],"articleSection":["General"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/","url":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/","name":"Federal Reserve's Latest Rate Cut: Will JPMorgan Thrive in a Lower Rate Environment? - INO.com Trader's Blog","isPartOf":{"@id":"https:\/\/www.ino.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage"},"image":{"@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage"},"thumbnailUrl":"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png","datePublished":"2024-10-14T10:00:42+00:00","dateModified":"2024-10-14T12:44:19+00:00","description":"The Federal Reserve's 50-basis-point rate cut raises questions about its impact on JPMorgan Chase. Can the banking giant maintain profitability amid a lower rate landscape?","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ino.com\/blog\/2024\/10\/federal-reserves-latest-rate-cut-will-jpmorgan-thrive-in-a-lower-rate-environment\/#primaryimage","url":"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png","contentUrl":"https:\/\/wwwtest.ino.com\/blog\/wp-content\/uploads\/2023\/06\/Untitled-design-34.png","width":1200,"height":630},{"@type":"WebSite","@id":"https:\/\/www.ino.com\/blog\/#website","url":"https:\/\/www.ino.com\/blog\/","name":"INO.com Trader's Blog","description":"Expert Charts, Trading Tips and Technical Analysis from INO.com","publisher":{"@id":"https:\/\/www.ino.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ino.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ino.com\/blog\/#organization","name":"INO.com Trader's Blog","url":"https:\/\/www.ino.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ino.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.ino.com\/blog\/wp-content\/uploads\/2018\/12\/inologo-400.jpg","contentUrl":"https:\/\/www.ino.com\/blog\/wp-content\/uploads\/2018\/12\/inologo-400.jpg","width":400,"height":472,"caption":"INO.com Trader's Blog"},"image":{"@id":"https:\/\/www.ino.com\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/inocom\/","https:\/\/www.linkedin.com\/company-beta\/1056449\/"]},{"@type":"Person","@id":"https:\/\/www.ino.com\/blog\/#\/schema\/person\/d86a8cce826b7bd105200d88bb28a280","name":"The INO.com Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ino.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cb06ce065c1db526fc31f4d08d898a30?s=96&d=identicon&r=pg","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cb06ce065c1db526fc31f4d08d898a30?s=96&d=identicon&r=pg","caption":"The INO.com Team"},"url":"https:\/\/wwwtest.ino.com\/blog\/author\/the-ino-com-team\/"}]}},"_links":{"self":[{"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/posts\/59726"}],"collection":[{"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/comments?post=59726"}],"version-history":[{"count":0,"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/posts\/59726\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/media\/58687"}],"wp:attachment":[{"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/media?parent=59726"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/categories?post=59726"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wwwtest.ino.com\/blog\/wp-json\/wp\/v2\/tags?post=59726"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}