Apple's Killer New Strategy And Why Everyone Missed It

Hello traders everywhere! Adam Hewison here, President of INO.com and Co-creator of MarketClub, with your mid-day market update for Thursday, the 24th of October.

Earlier this week, Apple (NASDAQ:AAPL) unveiled its new lineup of iPads and Macs that are going to push it into the fourth quarter. One key in the presentation that most observers might have missed while focusing on the products, was the fact that Apple intends to include and provide free software like Pages, Numbers, Keynote, iPhoto, iMovie, and GarageBand. These software programs are first class and represent some of the company's crown jewels. It's Apple's new strategy to bring more and more new users into Apple's ecosystem. Once in, it is hard to get out and Apple has you for life.

This strategy reminds me of King Gillette, of Gillette shaving and razors. King Gillette's strategy was simple, give away the razor and I will sell you the high-profit razor blades. In Apple's case, the software is the razor, the iPad, iPhone, the Mac and all of the other Apple hardware pieces are the razor blades. Not a bad strategy for Apple in the tablet wars. Continue reading "Apple's Killer New Strategy And Why Everyone Missed It"

Showtime For Apple

Hello traders everywhere! Adam Hewison here, President of INO.com and Co-creator of MarketClub, with your mid-day market update for Tuesday, the 22nd of October.

Today at 10am PT/1pm ET, it's showtime for Apple (NASDAQ:AAPL) at the Yerba Buena Center in San Francisco. In previous years, there has been an air of mystery about what surprises Apple has for the market. This year however, most of the news has been spilled and the world will be looking for new iPads with retina displays, improvements in the Mac line and possibly more information on Maverick, Apple's new operating system for the desktop and laptop world.

As always, Apple teases us with a slogan, and this year is no different as the slogan that's draped around the Yerba Buena Center reads, "We Still Have a Lot to Cover." What exactly that means remains to be seen. That air of the next big thing is one of the reasons Apple events are so intriguing to the world.

In addition to analyzing Apple, I will also be looking at the major indices, crude oil, gold, and the US dollar.

I always appreciate your comments and feedback, so please feel free to leave them on this blog, along with any questions you might have for us.

Have a great trading day,
Adam Hewison
President, INO.com
Co-Creator, MarketClub

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Adam appears frequently on the following financial news channels as a guest expert. Click on any cable logo to watch Adam's latest appearance.

Disaster Averted, Fast Forward To January 15th

Hello traders everywhere! Adam Hewison here, President of INO.com and Co-creator of MarketClub, with your mid-day market update for Thursday, the 17th of October.

Late last night the United States averted what would've been a disaster for the country. But did we really avert disaster, or did they just "kick the can down the road"? I had the good fortune to appear on CNBC Asia last night when this historic vote was cast. If you missed my appearance, you can see what I said right here.

While Washington politicians are patting themselves on the back and thinking about what a good job they did, most folks in the real world have a different view and are incredibly angry at what Washington is doing. It really doesn't matter if you are on the left or the right of the political spectrum, the divisiveness in the country is not healthy for the economy and the stock market in the long run. Continue reading "Disaster Averted, Fast Forward To January 15th"

Is Google losing its mojo?

Hello traders everywhere! Adam Hewison here, President of INO.com and Co-creator of MarketClub, with your mid-day market update for Wednesday, the 16th of October.

Tomorrow, Google (NASDAQ:GOOG) announces its long awaited earnings and I thought I'd take a look at this stock today before tomorrow's big announcement.

There are some interesting developments in Google (NASDAQ:GOOG) that have largely gone unreported. I will be using our Trade Triangle technology to point out these discrepancies to our viewers.

Of course, the Democrats and Republicans clawing at each other as they try to beat the deadline on the 17th is the big unknown for the market. My best guess is that there will be a deal that no one likes and the politicians will agree to "kick the can down the road" until next year.

Please feel free to leave a comment and share your thoughts on the markets or if you dare, Washington politicians.

Have a great trading day,
Adam Hewison
President, INO.com
Co-Creator, MarketClub

Bloomberg BNN CNBC FOX

Adam appears frequently on the following financial news channels as a guest expert. Click on any cable logo to watch Adam's latest appearance.

WTF - It's not what you think

Hello traders everywhere! Adam Hewison here, President of INO.com and Co-creator of MarketClub, with your mid-day market update for Friday, the 11th of October.

I first learned about the real meaning of WTF while I was a member of the Chicago Mercantile Exchange, back when I was trading in the pits, standing shoulder to shoulder with some of the smartest traders in the world.

It was back when the movie Star Wars was all the rage and George Lucas was at the height of his very successful, creative career. The iconic line from the movie that struck a cord with everyone was, "May the force be with you."

How that quote made it into the trading pits of Chicago will always be a mystery to me. The members of the exchange took WTF, a slang term, and translated that to stand for "What's The Force?", loosely interpreted to mean, is the force up or down for the market? This term was especially common on Fridays when traders had to decide whether they were going to hold or fold their positions over the weekend.

So I say to you this Friday, WTF? Continue reading "WTF - It's not what you think"